Medical Device | MedTech | SaaS | Manufacturing
With more than a decade of experience helping medical, SaaS, and manufacturing companies bring products and services to market, Gold Mountain Marketing understands what it takes to succeed in regulated and complex markets. I’ve partnered with startups and mid-size organizations to build marketing that fuels growth, strengthens credibility, and connects brands with their audiences, whether through strategic planning or hands-on execution.
My work spans the full marketing spectrum, from product development through customer advocacy, blending strategy and implementation to deliver meaningful business results.
Having led global product introductions, managed integrated campaigns, and supported regulatory milestones such as FDA 510(k) clearances, I know how to balance accuracy with impact and translate technical information into messaging that resonates with customers, clinicians, and stakeholders alike.
Whether guiding strategy as a fractional CMO or rolling up my sleeves to execute tasks, I take a hands-on, collaborative approach to every project. I love helping teams connect the dots between great ideas and real business outcomes to build marketing that inspires trust, drives results, and grows with the brand.
Industries
Experience
Marketing Director
LeadSquared
HealthTech CRM
At LeadSquared, I had the opportunity to lead U.S. marketing strategy, focusing on go-to-market plans for the healthcare and education verticals. I developed a talented team and delivered integrated campaigns – including webinars, email marketing, and thought leadership programs – that significantly elevated engagement and lead generation. A major focus was optimizing CRM workflows and automating lead nurturing across the buyer journey.
My work drove a 140% increase in MQLs, improved campaign performance, and helped establish a strong, scalable foundation for U.S. market growth.
LeadSquared is a fast-growing SaaS company that provides a powerful CRM and marketing automation platform designed to help businesses accelerate sales and improve conversion rates. Its solutions are used across industries like education, healthcare, financial services, and real estate – supporting organizations in streamlining lead capture, nurturing, and engagement throughout the customer journey.
Demand Gen & Product Marketing Leader
Cayuse
B2B SaaS for Healthcare & Research Administration
At Cayuse, I directed global marketing strategies, guiding a dynamic team to execute initiatives that nurtured leads though the entire marketing funnel, from awareness to advocacy. I also drove product positioning and sales enablement efforts across a portfolio of 18 solutions, aligning messaging with market needs and competitive insights.
My work drove pipeline growth, enhanced sales efficiency, and translated research and analysis into actionable positioning and revenue.
Cayuse is a leading provider of cloud-based research administration software, offering a comprehensive suite of applications designed to streamline the entire research lifecycle. Their platform supports institutions in managing pre-award and post-award processes, compliance, resource allocation, and research outcomes, all within a connected ecosystem. With over 700 global research organizations as clients, Cayuse empowers universities, research hospitals, and academic institutions to enhance efficiency, ensure compliance, and drive impactful research initiatives.
Product Management Leader
SAM Medical
Medical Device Manufacture
At SAM Medical, I managed two trauma care product portfolios and led cross-functional teams through all stages of product development and launch. I developed strategic roadmaps for eight products and oversaw go-to-market execution, ensuring alignment with clinical needs, packaging, pricing, and manufacturing. Marketing campaigns and technical content were crafted to communicate product value in critical care scenarios, while market research and customer insights shaped positioning and adoption strategies.
My work strengthened product performance, supported successful launches, and ensured that our products were positioned effectively for success in high-stakes, critical care environments.
SAM Medical is a trusted innovator in emergency medical technology, known for developing life-saving trauma care products used in high-stakes environments. Its solutions – including splints, tourniquets, hemostatic dressings, and intraosseous access tools – are relied on by military, EMS, and healthcare professionals worldwide. The company focuses on rapid-response tools that prioritize ease of use, durability, and clinical effectiveness in critical care situations.
Product & Marketing Leader
Acumed
Medical Device Company
At Acumed, I led product management and marketing initiatives for high-impact orthopedic solutions, including one of the largest product launches in the company’s history. I defined product strategies from concept through commercialization – leading cross-functional teams, shaping go-to-market plans, and designing technical and promotional content that clearly communicated value to global audiences. A key area of focus was the development and execution of educational events, including hands-on labs, multi-track training seminars, and thought leader–driven programs that aligned with sales goals and enhanced product adoption.
My work elevated brand positioning, increased revenue, and drove market penetration across the U.S., EMEA and APAC regions.
Acumed is a global leader in orthopedic medical devices, specializing in innovative surgical solutions for fracture fixation, joint reconstruction, and soft tissue repair. Its comprehensive product lines support procedures across the upper and lower extremities, serving orthopedic surgeons, hospitals, and trauma centers worldwide. Known for its clinical precision and engineering excellence, Acumed plays a critical role in advancing patient outcomes in both elective and emergency care settings.
Marketing Skillset
Email Marketing
Content Creation
Social Media Marketing
Thought Leadership Strategy
Product-Led Marketing
Account-Based Marketing (ABM)
Strategic Planning & Execution
Brand Development & Management
Digital Marketing & Analytics
Event Planning & Execution
Demand & Lead Generation
Market Research & Analysis